The Genre Crisis

Dr. Michael LaitmanIn the news  (from iHS Screen Digest, industry analysts covering global media markets, published an opinion about the fate of the 3D film format.

“In 2011 to date, titles released in 3D have grossed an average 64.4 per cent of total box office from US 3D screens, a slight reduction from the 69 per cent 3D/2D split in the first three months of 2011, and below the full year 2010 average (66.8 per cent)….

“The move shows how some US consumers have flipped in their appreciation of broad market 3D and in certain cases may believe it offers little incremental value over the standard 2D version.”

My comment: People get tired of meaningless horror and war stories; everything passes, and folly too….

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